The fashion giant headquartered in Spain said “innovation and collaboration are essential to moving towards sustainability in the textile industry.”
Zara launched its Startup LanzaTech x Zara collection to create garments produced from carbon emissions. LanzaTech has developed a carbon capture technology that allows carbon emissions to be transformed into ethanol, which can then be used to produce new materials such as polyester.
LanzaTech’s technology captures CO2 from industrial, agricultural, or household waste processes and then transforms it into ethanol, which is a fundamental component in the production of materials such as PET (Polyethylene terephthalate) used in polyester.
The final PET contains 20% MEG (monoethylene glycol) made from these recycled carbon emissions and 80% PTA (purified terephthalic acid).
With the technology developed by LanzaTech, the fibers maintain similar properties to virgin polyester (polyester made from a non-renewable resource), including quality and performance.
Zara focuses on different projects to promote initiatives and make its products “more sustainable”.