The world’s number one customer relationship management platform Salesforce (NYSE: CRM) announced September 20th the launch of its own carbon marketplace called Net Zero Marketplace.
The platform allows the purchase of carbon credits in a simple and transparent way, allowing organizations to accelerate climate positive impact at scale. According to Salesforce, the carbon marketplace also aims to reduce confusion about which carbon credits offerings are legitimate.
“Businesses aiming to achieve long-term emission reductions can complement their efforts with high-quality carbon credits. Net Zero Marketplace brings together Salesforce’s values, technology, and commitment to ecopreneurs to accelerate climate action,” says Suzanne DiBianca, EVP and Chief Impact Officer, Salesforce.
Net Zero Marketplace is built on Salesforce’s Commerce Cloud and connects buyers and ecopreneurs. The projects that drive climate action are listed in a catalog and the purchase of carbon credits is done to be a seamless ecommerce experience, according to the company.
The company has integrated Net Zero Cloud – its carbon accounting solution to the platform, to track the credits against their current emissions. Buyers will also get updates on project progress, which will encourage reinvestment.
The platform also features a climate action hub that offers anyone – businesses or individuals – more information about climate change issues.
The marketplace launches with around 90 carbon reduction projects including Climate Impact Partners, Cloverly, Lune, Pachama, Native, A Public Benefit Corporation, Respira International, and South Pole.
Third-party rating companies are Calyx Global and Sylvera, and curated climate portfolio provider CO2.com joins as an inaugural partner.
As per Salesforce announcement, the Net Zero Marketplace will be available in the US in October, 2022 and internationally in 2023. The company will charge about 1% fee for each transaction on the marketplace.
“We’re at a moment in the climate emergency in which we need to put everything on the table. Carbon credits are a way to incentivize further emissions reductions by placing a price on carbon and making an impact now, while other climate efforts are also underway,” comments Christiana Figueres, Former Executive Secretary, UN Convention on Climate Change.