Puro.earth, a leading platform for carbon-crediting in carbon dioxide removal (CDR), has announced key leadership changes aimed at fortifying its organizational framework and scaling up carbon removal efforts.
Jan Willem Bode has been appointed as the new President of the company, while Antti Vihavainen, the current CEO and co-founder, will transition to the role of Vice Chairman. Additionally, Ellen Brouwer has been appointed as Co-Head of Standard.
Jan Willem Bode brings over 25 years of experience in climate finance, corporate sustainability, and project development. A pioneer in the field, he co-authored the initial versions of the Gold Standard and has advised major corporations on sustainability strategies.
He has also been a member of the Puro.earth Board since 2021 and has joined the Expert Advisory Group of the Voluntary Carbon Markets Integrity Initiative (VCMI) as of June 2024.
As President, Bode will focus on driving the strategic direction of Puro.earth, enhancing customer offerings, and improving operations to support the company’s growth.
Vihavainen, in his new role as Vice Chairman, will concentrate on strengthening Puro.earth’s strategic alliances and navigating the evolving policy landscape in the carbon removal sector. These leadership changes come at a critical moment in the carbon removal market’s rapid evolution.
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“I am thrilled to be joining Puro.earth at this pivotal moment. Puro.earth has been instrumental in laying the foundation for the global engineered carbon removals market, and I am excited by the opportunity to contribute to this momentum and help drive the market’s continued expansion,” said Jan-Willem Bode, the newly appointed President of Puro.earth.
Antti Vihavainen, Vice Chairman of Puro.earth, commented: “The carbon removal industry is evolving, and so is Puro.earth.”
“Over the years, we have built a thriving ecosystem of suppliers, buyers, intermediaries, and investors while ensuring our framework meets the highest standards of quality and regulatory requirements. With this leadership transition, we are strengthening our ability to serve this growing community” said Antti Vihavainen, Vice Chairman of Puro.earth.
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