Nori Launches Nori Net Zero Tonne™ – The First Hybrid Carbon Removal Credit

Nori Launches Nori Net Zero Tonne™ - The First Hybrid Carbon Removal Credit - Carbon Herald

Nori, a pioneering carbon removal marketplace, launches the Nori Net Zero Tonne™, a first-of-its-kind hybrid carbon removal credit that pairs Nori Regenerative Tonnes™ with permanent carbon removal from Frontier.

The new hybrid CDR credit means that short-term carbon removal credits like soil carbon or forest credits with 10+ years of permanence are merged with more permanent credits like direct air capture and storage that provide CO2 removal of 1000+ years. The tonnes are “blended” to bring together the strengths of both CDR solutions – immediacy and durability, to offer buyers the opportunity to offset their emissions right now without having to wait for durable CDR to become more widely available. That way, by the time they scale in deployment, they will still have a tonne of CO2 removed via short-term CDR solutions.

Relevant: ‘Nori Will Be A Single Point Of Entry To The Carbon Market’ – Matthew Trudeau, Nori CEO

Short-term credits are more widely available on the carbon markets, so they can provide a tonne of CO2 removed and other climate benefits without the need to wait. They have overlapping timeframes with durable carbon storage solutions, which makes their combination a win-win for corporate climate commitments and climate change mitigation.

Businesses face challenges in fully compensating for present-day emissions due to a lack of permanent carbon removal options. According to’s tracking, only 2.9% of purchased durable carbon removals have been delivered. Since most permanent carbon removal won’t be realized for another few years, on its own, it can’t negate emissions that occur in the interim.

“We are excited to introduce the Net Zero Tonne, a product that embodies our commitment to innovative and impactful climate solutions,” said Matt Trudeau, CEO of Nori. “Carbon removal that is currently available is scalable but impermanent, whereas durable carbon removal often faces greater barriers to scale. By combining the two removal types in a single product, we are simplifying emissions compensation for companies of any size.”

Relevant: Frontier Facilitates Third Round Of CO2 Removal Purchases

Developed based on an expert-reviewed whitepaper published in July, the Nori Net Zero Tonne is in line with the Oxford Principles recommendations and IPCC mitigation strategies. “Developing permanent carbon removal technologies is crucial for our long-term climate strategy but an increasing number of studies make it clear that we can’t afford to wait — we need to utilize scalable solutions now, through approaches like regenerative agriculture, to help stabilize key environmental tipping elements”, said Rick Berg, Director of Methodology at Nori. “By improving the health and carbon-storing capacity of our soils today, we are buying ourselves time—time for further decarbonization, time for innovation, and time for the safe, intentional deployment of future carbon dioxide removal solutions. The Nori Net Zero Tonne takes a nature-as-a-bridge approach, supporting both regenerative and permanent carbon removal with each purchase.”

OpenAir Collective, a CDR policy and tech-advancement advocate network, was the first to buy Nori Net Zero Tonnes. “Consistent with our mission, OpenAir Collective is proud to make the inaugural purchase of Nori’s Net Zero Tonne, a new kind of carbon removal product that creates both immediate and enduring positive climate impact”, said Chris Neidl, cofounder of OpenAir Collective.

The Nori Net Zero Tonne™ sets a new standard in emissions compensation, offering businesses a credible, efficient, and impactful solution that boasts the immediacy and co-benefits of soil carbon as well as the durability and permanence of solutions like DAC and biomass carbon removal and storage.

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