As UK farmers conclude a harvest season marked by rising costs, shifting policies, and climate pressures, Agreena has unveiled AgreenaGro – a digital platform designed to help farms of all sizes navigate uncertainty, strengthen resilience, and accelerate the shift to regenerative agriculture.
AgreenaGro enables farmers to unlock both financial and ecological value from their land by adopting practices that cut emissions and enhance soil health.
Farmers are rewarded for measurable environmental benefits, including verified carbon removals and reductions, which can generate revenue through carbon credits and supply chain partnerships. Food and beverage companies are already exploring ways to source lower-emission produce through the platform, offering farmers an additional route to monetize sustainability.
Practical Tools for Regenerative Transition
The platform combines financial incentives with knowledge-sharing and real-time insights to make regenerative farming more accessible. Features include:
- Map My Farm – automated data collection that minimizes manual reporting.
- RegenAg Score – a simple 1–5 rating for tracking sustainability progress.
- RegenMatch – connects farmers with peers for insight, support, and validation.
- Field Rotation Score – measures crop diversity over five years to boost yields and soil health.
- Farm management integration – a partnership with fieldmargin to streamline operations.
- Monetisation tools – straightforward pathways to earn from verified environmental outcomes.
Relevant: Agreena Achieves Verra Registration Landmark For Soil Carbon Market
Agreena emphasizes transparency and data security, signing onto the UK Farm Data Principles to ensure farmers retain control of their information.
“Farmers are dealing with increasing pressures, from unpredictable weather and fluctuating input costs to complex regulatory demands,” said Thomas Gent, Agreena’s Regenerative Farming Lead. “AgreenaGro addresses this by providing clear guidance and real-world insights that reduce uncertainty, helping farmers protect their land and livelihoods while making meaningful environmental progress.”
Looking ahead, Agreena plans to expand AgreenaGro with an AI-powered farm assistant that will deliver tailored agronomic insights in real time, enabling faster, data-driven decisions.
Read more: New Beyond Zero Initiative To Help UK Farms Transition To Net-Zero
