British chemicals and cleantech company Johnson Matthey has partnered with U.S. direct air capture startup Noya to boost production of sorbents.
Josh Santos, Noya Co-Founder and CEO, said: “We are delighted to be working with Johnson Matthey to scale our sorbent manufacturing. From my own experience at Tesla and Harley-Davidson, I know how critical the right partner can be during the early phases of scaling up a manufacturing process.”
Noya’s tech has a dual purpose, with the system providing both clean water and grid services while also generating carbon removal credits for companies interested in compensating for their own emissions. One of the most prominent buyers Noya has been able to attract is Shopify.
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The deal marks the transformation of Noya whose pilot facility in San Francisco is now operational and it’s looking to leverage the experience of Johnson Matthey to produce compponents for its filters in preparation for developing commercial sites.
Johnson Matthey seems like the ideal partner for this with its know-how of mass-producing car parts, including the catalytic converter, which the company developed 50 years ago.
Johnson Matthey’s Clean Air Chief Executive Anish Taneja was optimistic following the agreement: “We are only at the foothills of what is possible in decarbonising through direct air capture projects. It’s an industry with a big future and our partnership with Noya can begin to shift the dial on this young industry.
Capturing CO2 from the air is an immense challenge and one we are committed to making a success of it with Noya. With their start-up outlook and our many years of expertise, I believe we can accelerate this market and reduce costs for this new technology.”
Read more: Noya Receives $11M Investment To Develop Direct Air Capture Tech








