H&M just announced its partnership with carbon recycling company LanzaTech to launch a new clothing collection made from captured CO2 emissions.
The partnership is in fact with H&M’s new sportswear brand H&M Move, which was launched in the summer of 2022.
LanzaTech has a unique process, in which it captures CO2 emissions, preventing them from entering the atmosphere, and recycles those emissions to create valuable products.
In this particular case, the company will add carbon dioxide that was captured from steel mills to bioreactors, where it will be turned into thread that can, in turn, be used to produce clothing.
Essentially, the CO2 is converted into the same material used to make polyester, thus, it will help curb the pollution that occurs in the traditional polyester manufacturing process, which relies on the use of virgin fossil fuels.
The partnership with H&M Move will combine LanzaTech’s revolutionary approach with the garment brand’s own DryMove™ technology – a proprietary material that is designed to pull moisture away from the skin, keeping it dry and comfortable.
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H&M’s initiative aims to democratize movewear and make sports more accessible with the help of its new collection.
“In collaboration with LanzaTech, we are thrilled to offer our customers a capsule collection made with CarbonSmart™ polyester, a ground-breaking material using repurposed carbon emissions. This partnership enables H&M Move to explore innovative materials and playing our part in helping to create more sustainable sportswear in the future,” said Simon Brown, General Manager at H&M Move.
The new H&M collection will feature a three-piece set for women, consisting of a jumpsuit, tights and a top – all made of LanzaTech CarbonSmart™ polyester with a DryMove™ finish.
Read more: H&M Group Sets Out To Slash Its CO2 Emissions In Half By 2030