The world’s first carbon-neutral sake was recently launched. Fukuju Brewery – a Japanese producer of sake – the traditional Japanese alcoholic beverage, launched its product that achieves net zero emissions during production, promoting the sustainability industry locally and abroad.
The carbon-neutral sake is called “Fukuju Junmai EcoZero”. The reduction in emissions is achieved via a shortened brewing process, the adoption of cleaner energy, and a paperless label.
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As the Brewery celebrated its 270th anniversary in 2021, the company announced sustainability ambitions and an eco plan until 2030. As part of its “Sustainability Journey”, the company has identified three key areas to prioritize: creating a carbon-free society, promoting a circular economy society, and developing a society in harmony with nature.
To achieve its first priority, Fukuju has switched to 100% renewable energy (hydroelectric power generation by Kansai Electric Power Co.). The brewery has also opted for carbon-neutral LNG gas from Daigas Energy Co. that has zero carbon emissions throughout its life cycle, from production to combustion.
Additionally, CO2 emissions from extraction, transportation, production, and combustion of the gas are offset with carbon credits. The strategy has helped the company to achieve net-zero emissions in the production of its sake. Its next target for 2050 is doing that for its entire supply chain.
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It also managed to reduce the rice polishing ratio from 70% to 80% which led to reduced energy consumption during the milling process. Additionally, the company uses Kyokai dried yeast which shortened the brewing process by seven days, translating into less energy consumption and reduced environmental impact.
Adopting sustainable practices in the production of everyday products is critical for industries to ensure we live in balance with our environment. Preserving nature and changing harmful processes in our economies is the key to reducing emissions, tackling climate change long-term and building a new society that is thriving instead of bearly surviving.
