The famous British band Coldplay has announced its 2022 world tour “Music of the Spheres” will be carbon neutral, using Climeworks’ direct air capture and storage CO2 removal service. The musicians aim to cut their tour-related emissions by 50% and plan to offset the unavoidable emissions by carbon dioxide removal technology.
Along with Climeworks, the carbon offsets portfolio of Coldplay includes also nature-based solutions like reforestation, soil restoration, and seagrass meadow restoration projects.
“Playing live and finding connection with people is ultimately why we exist as a band. We’ve been planning this tour for years, and we’re super excited to play songs from across our whole time together. At the same time, we’re very conscious that the planet is facing a climate crisis,” said the band. Coldplay also shared they have been consulting with environmental experts for the last two years on how to make the tour as sustainable as possible.
Expressing his excitement, the co-CEO of Climeworks Christoph Gebald commented that carbon removal at scale is a must on the current emissions pathway. “We are very inspired to see public figures like Coldplay seizing the magnitude of the challenge and acting boldly by working towards ambitious emissions reduction and removing the unavoidable part,” he added.
Climeworks is a direct air capture company that offers permanent CO2 removal to retail and B2B customers. It was founded in 2009 by Christoph Gebald and Jan Wurzbacher as a spin-off from ETH Zurich. Climeworks is a visionary organization and according to a company statement it aimed initially to remove 1% of global CO2 emissions from the Earth’s atmosphere by 2025.
The company currently launched its Orca plant – the world’s first large-scale direct air capture and permanent storage facility in Iceland. The event marked a major milestone for Climeworks as it will show the financial viability of the technology and reveal the future potential for its widespread deployment.
Coldplay betting on a direct air capture company is another proof of the desirability of the solution and the increasing market demand for CO2 removal.