Carbon Upcycling, a leader in decarbonization and carbon capture and utilization solutions for hard-to-abate industries, welcomed Juliane Kniebel-Huebner as the company’s new chief operations officer.
This announcement follows the appointment of Steven Berkenfeld as Carbon Upcycling’s Board Chairman in May 2024, signaling the company’s commitment to building a fortified leadership team.
Carrying a strong background in the energy and infrastructure sectors, Juliane will leverage her expertise to contribute to project development, strategizing and corporate structure and team building at Carbon Upcycling.
Commenting on the announcement, Kniebel-Huebner said, “Carbon Upcycling has pioneered an industry-defining technology that transforms CO2 and underutilized materials into low-carbon cement.”
“I am excited to help lead Carbon Upcycling through its commercial growth and build a low-carbon future together,” she added.
Juliene will step in as the new COO of Carbon Upcycling after serving as the Director of Western Canada Development at Capstone Infrastructure Corporation and Chief Operating Officer at Genalta Power Inc.
Her professional portfolio includes working as a strategic advisor and managing director at Ventotec, a subsidiary of enercity AG, one of the largest energy service providers in Germany. During her time there, she was head of operations on the largest restructuring project since deregulation, adjusting the company’s structure to meet the needs of the evolving market.
Relevant: CleanTech Industry Pioneer Steven Berkenfeld Joins Carbon Upcycling As Chair Of The Board
On behalf of Carbon Upcycling, CEO Apoorv Sinha shared that they are thrilled to welcome Juliane Kniebel-Huebner onboard, highlighting that her professional achievements will act as a valuable asset in scaling operations and preparing for commercialization.
“Her vision aligns with our mission to become the most impactful carbon tech company of this decade by decarbonizing the world’s hardest-to-abate industries, beginning with cement.”
Currently, Carbon Upcycling is focused on developing a pioneering commercial carbon capture and utilization system at one of Canada’s largest cement plants with Ash Grove. Developed in alignment with Canada’s national decarbonization plan, this project is expected to enable the use of low-carbon cement in the downstream concrete market.
Read more: Carbon Upcycling Joins Portland Cement Association









