Treefera, an AI-powered data platform focused on improving the accuracy, transparency, and efficiency of the carbon offset industry, has raised $2.2 million in a pre-Seed funding round, led by Concept Ventures.
Other investors that participated in the round include Twin Path Ventures, January Ventures, and Greg Lavender, CTO of Intel.
Treefera was co-established by Jonathan Horn, theoretical physicist and former Managing Director at J.P. Morgan, and Caroline Grey, former Chief Customer Officer at UiPath. The company utilizes AI algorithms and a repository of data that maps over a trillion trees across the globe to tackle the challenges of CO2 offsetting and forest data and conservation.
Treefera’s platform accelerates the process of measuring, reporting, and verifying (MRV) CO2 credits by offering immediate insights through deep learning models and AI search techniques. The startup serves clients ranging from assurers to insurers, traders and landowners and covers jurisdictions such as countries and large regions as well as over 197 registered forest projects.
Through delivering detailed insights on forests such as tree health and CO2 sequestration, as well as risks such as fire, flood or drought, Treefera aims to improve the accuracy of CO2 credits pricing.
“Treefera’s transformative AI tool has the power to revolutionize the world’s approach to forest data and conservation,” said Jonathan Horn, CEO & Co-Founder of Treefera. “Our platform enables instant analysis & insights of carbon offset projects, and critically allows easy integration of that trusted data into our clients’ analytics environment through an API. We’re thrilled to have esteemed investors on board who share our vision of a more transparent and impactful carbon offset market.”
Manuela Veloso, Head of AI Research at J.P. Morgan, and Mark Lacey, Head of Global Resource Equities at Schroders are both advisors to the startup.